Trim Level is a creative services company born from traditional automotive advertising agencies with one goal in mind; create marketing and media products with superior value for auto dealers. Trim Level delivers marketing materials such as television commercials, magazine and newspaper ads as well as web and point of purchase video displays at costs much lower than you are currently getting from traditional advertising agencies.
We have created thousands of television spots, graphic design pieces and in store displays for some of this country's largest and most respected automotive advertising agencies. We know automotive marketing and we know how to create the most impactful media in the shortest amount of time without missing a beat in terms of quality!
WHO ARE THESE GUYS?
We’re different from traditional automotive advertising agencies for sure. We purposely do not offer media buying and research. We focus solely on the creative, ensuring all your advertising is working together towards a consistent marketing and branding goal.
With options available for producing multiple marketing pieces at a sliding fee scale your dealership can save thousands of dollars a year on creative work. These savings could easily be put back into your media buys allowing you to expand your media buys and gain major “share of mind” with potential customers.
Our process is extremely flexible, allowing for turnaround time measured in days, not weeks. And since our producers come from traditional automotive agency environments we understand things like co-op requirements, we know you need to wait till the last possible minute for incentives and we understand target markets for manufactures and models alike.
There’s only one opinion that truly matters and that’s yours! You will be communicating directly with the people creating your ads. No extra account management costing you money…just streamlined communication.
HERE IS WHAT WE DO!
From television to radio and now to pre-roll and web based spots, Trim Level can quickly turn your spots around and get them to the stations fast. We dont wait till the last minute when working on your commercials. We begin producing the shells early on in the process, well before deals and incentives come into play. This ensures that your last minute changes will not put you behind schedule and force you to move your buy.
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Good visual communication can be seen everywhere. Great visual communication takes years of practice and constant training. We believe in creating only the greatest visuals. Our graphic designers come from some of the most prestigous design schools in the country. And those skills will pay off for your delaership! We have produced everything from standard print and magazine ads, to full on vehicle wraps to ensure your dealerships branding is seen all over town!
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While broadcast and print influence, people take action in the digital space! We make sure your digital production is ready for prime time. While still one of the youngest players in your marketing plans, digital is fast becoming an adult and we can honestly say our producers are experienced enough to have been there from the begining. Trim Level has their vision on the horizon at all times and we are already planning to deliver digital media across channels that most agencies haven't even considered yet. Many of our producers saw the potential early on of online delivery for video content when the agencies we were working for were saying it would never take on! Video on the web? Crazy talk!
Of all the services we offer, point of sales is the one we are most excited about as many agencies do not even consider it in their mix other than a standard sign or two on your dealership floor. Trim Level is thinking big in this area and we would love to talk to you about it. Imagine full screen HD interactive videos playing right next to your floor models serving up highly motivating messaging before your sales people even approach the customer! Again we are very excited to be working in this area and we hope you will contact us so we can talk to you about how point of sales marketing can spice up your dealership.
Aquisition is simply an after thought for many but for Trim Level it is literally the first thing we consider when you come aboard as a client. Aquisition sets the tone and quality for everything that comes after it so we believe firmly in getting this right. We have been involved in hundreds of video shoots at dealerships and we have it down to a science. Nothing kills a great marketing message faster than poorly shot and poorly lit video. Our directors will make sure this doesn't happen to you! Poorly aquired video ie. bad lighting, bad audio, cameras not on tripods ect. will leave a bad impression in your customers mind no matter how well everything else is produced around it. Don't let this happen to you!
WE WANT TO HEAR FROM YOU!
P: (303) 902-4016
565 Main Street
South Portland, ME 04106
H: Monday - Friday: 9:00 AM to 5:00 PM
QUESTIONS? GREAT! WE HAVE ANSWERS.
There are a number of ways Trim Level can help your dealership with it's marketing. You can simply call us, tell us what you would like to accomplish for the month, provide a few key details (make, model, offers and disclaimers) and then sit back and let us deliver you a script that covers these details. Once you approve a script we can begin production. The details you provide will actually cover your print and web deliverables for the month as well. Another avenue available to you would be to pick from our library of pre-built spots and ads. You pick the look you like and then we give you your materials for that month based on that look. We swap out the specifics like your logo, colors, manufacturers and contact info and you are good to go!
It is tough to beat free, but cable company production is notorius for spending the least amount of time possible with each spot. You all know the "look" we are talking about. And quite frankly the look and feel you get from the "free" cable company production has an impact on your target market. It may not be able to be articulated, but they will pick up on the level of proffessionalism they see in your ad and instinctively draw a conclusion about your delaership. And it may not be the conclusion you want to be communicated. So while your ad is free, consider the potential lost business and negative impressions these free ads build up over time and consider if that is really the market position you want your dealership to occupy.
Yes we can work with your current agency. If you have a current campaign that is doing great for you but you would simply like to lower your production costs we will partner with your agency to deliver on their strategic plan. Although we found it best to take creative input and approvals only from you and your marketing team. A lot of agency's have their own internal creative departments and they want that production. Agency's can sometimes make life a bit difficult so they can attempt to get the creative production back in house. Plus we believe that the only opinion that truly matters is yours so why add the extra level of possible mis-communication when we can work with you directly.
No we do not and we never will. We do charge a one time only set up fee to get you on board with us. This also acts as a deposit during your time with us and we will return 75% of the set up fee should you decide to go another direction with your creative production. We also do not make you sign a long term contract in order to work with us. You are free to come and go as often as you would like but we are so confident in our approach and our pricing structure we firmly believe you will not be interested in looking elsewhere!
Of course! If you order a fresh months creative you will receive a free round of creative revisions. If there are creative changes after that then we will bill by the hour. If you order something from our extensive creative library then any changes other than your dealerships details will be billed by the hour. If you have some last minute price or disclaimer changes we will generally not charge for these. And of course any technical or detail error on our part is covered at no cost to you.
Absolutely! Out producers have worked for years at a few of the countries biggest automotive advertising agencies so we are fully aware of what will make your ads co-op compliant. As a matter of fact, we will handle all co-op approval for the scripts as well as submit your ads for approval before you even see them. That means by the time you see your ad it has already been approved by co-op. Keep in mind if you make certain changes at this point it will need to go throught the process again. We are on top of all your manufacturers sales events and will build the proper logos into your ads without you even needing to ask!
As part of your on boarding process we will get all the contact information we need in order to deliver your ads to whoever needs them, such as your cable representative, your printer or your agency. This information goes into your client file so every producer at Trim Level can see who needs what. If you would prefer we can also simply deliver your order directly to you if you have an internal marketing department for you to deliver to the proper outlets.
